I’m big on writing goals. I strongly believe in writing things down to see them come to life. My husband and I have a yearly routine to write down what we want to happen the following year. Most things happen just as we’d hoped. I also like to reflect on the awesome things that happened the year prior. Even in my darkest times, I like to find the silver lining. This year there were a few memorable things that shaped my 2018 and changed my future.
3. WAS IN A REALLY COOL, SECRET PROJECT. I’ll tell you more about this one later this year. It’s still a secret.
4. HIRED A MARKETING COACH. I knew I needed help to figure out how to not be overwhelmed by all the photographers competing on price. I own a real business. I’m incorporated, pay taxes, have insurance, etc. Just like any restaurant or store or doctor’s office needs to charge certain prices to be sustainable, I as a photographer must do the same. I can’t compete with new photographers and now I don’t have to. My marketing coach helped me find my voice so that I could be myself and serve more families that needed what I offered. I offer a full-service experience. Your session ends with something to hang on your wall and/or display on your desk. It’s important for your kids to see pictures of themselves as part of your family, and the digital age has kept it from them for far too long. You’re busy and most likely haven’t had the time to print pictures of yourself or the kids. I’m doing that for you know. I hope we can talk more in the coming year about how I can help you create beautiful art pieces of pictures I take and of digital-only photo sessions you’ve done in the past.
5. DECIDED ON SERVING ADOPTIVE FAMILIES. This doesn’t mean I only photograph adoptive families. It just means, that because I understand the ins and outs of adoptions, I am the perfect photographer to be there while you are going through this amazing journey. There is a lot of uncertainty during this time. I can help navigate you through the process. And I understand all the lingo. If you’re getting ready to adopt a child or children, I’d love to chat about how I can support you through this journey. When a child who’s been adopted sees a family picture on the wall, and they’re part of it, they get a sense of confidence that they belong somewhere. My kids thank me all the time when they look at pictures of themselves on our walls. They belong here. Let me help you make your babies feel that too.